Your ally for export

It is a 100% tailor-made offer dedicated to Moroccan SMEs looking to conquer international markets. TargetUp manages the entire journey, from a quick and targeted diagnosis to the roadmap, and then to on-the-ground deployment, with experts and digital coaches. The support combines institutional networking, compliance/certifications, financing, and digital tools to secure your export operations.

The programme primarily targets Moroccan SMEs with an international development project, particularly in high-potential sectors identified by TargetUp: agri-food, chemicals, services, and automotive. The approach is tailor-made, aligning with your priorities and export maturity level, from first-time exporters to companies seeking to diversify their markets. An initial diagnosis validates your potential and growth levers in just a few days.

The page mentions schemes such as Intelaka, Imtiaz, and regional grants to optimise your export budget. TargetUp guides you towards public funding and dedicated platforms suited to your profile and helps you structure the corresponding application. The aim is to reduce the cost of your project (certification, digitalisation, prospecting); approval remains subject to each organisation's review, but a rigorous application significantly increases your chances.

The launch occurs in three stages: first, the choice of your formula (ISO Express, Digital & Coaching or Artisan Valorisation), then a kick-off meeting in the form of a workshop to co-construct your roadmap, and finally, implementation with on-the-ground support, digitalisation, and coaching. The initial diagnosis is quick and targeted (a few days), and proactive monitoring with regular checkpoints ensures you achieve your objectives.

The ISO Accelerator Pack aims for the attainment of ISO 9001, 14001, and 45001 standards within 3 to 6 months to access demanding markets. TargetUp also incorporates CSR and ESG dimensions and prepares you for international product standards such as CE marking, UKCA, and sector-specific references. These certifications reassure foreign buyers and often become a condition for entry into European and British markets.

Export+ is the digital component of the programme: an integrated ERP/CRM (Odoo) for real-time tracking of your operations, a modular e-learning platform, and thematic e-coaching on prospecting, logistics, and compliance. It includes a dedicated hotline and updated resources for immediate productivity gains. It is the tool that extends human support on a daily basis.

The programme provides access to certified pathways such as Export Manager, ISO Lead Auditor, and International Digital Marketing, complemented by personalised coaching either individually or in groups. You also benefit from unlimited access to the e-learning platform Export+. These training sessions professionalise your export teams and ensure sustained internal skill development.

TargetUp mobilises a network of key partners — ASMEX, CGEM, Maroc PME, and ONSSA — to open the right doors and facilitate connections. The firm conducts diagnostics, constructs the roadmap, prepares certification and financing files, and provides on-the-ground support aligned with the priorities of the External Trade Plan. You progress with consultants certified in ISO, Lean Six Sigma, and CSR who ensure quality and compliance at every stage.