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Sector case study

Agriculture & Cooperatives: the cost of the gap and how to measure it

Agriculture in Morocco plays a crucial role in the national economy, representing a significant share of employment and exports. Agricultural cooperatives, as organised entities, allow farmers to group together to maximise their resources and improve their bargaining power. This sector case study aims to analyse the challenges and opportunities faced by agricultural cooperatives in Morocco, while providing tailored recommendations to enhance their impact and sustainability.

Method warning

A typical case, not a client

This study does not describe any real clients and does not report any results obtained from a client: our confidentiality commitments prohibit this. It sets out explicit working hypotheses, then derives orders of magnitude through calculations that you can replicate line by line. During a diagnosis, your figures replace ours.

The starting point

The modelled situation

The Moroccan agricultural sector is characterised by a diversity of crops and agricultural practices. Cooperatives, which are emerging as a model of collective management, contribute to the structuring of production and access to markets. However, they face challenges such as limited access to financing, insufficient infrastructure, and growing competition in local and international markets. Additionally, climate change and fluctuations in raw material prices impact the profitability of cooperatives. The above hypotheses allow for the assessment of the current dynamics of the sector and understanding the specific needs of cooperatives.

Initial hypothesisValueUnit
Member deliveries per campaign day45deliveries
Campaign days120days
Rate of non-compliant batches upon receipt6%
One analysis for every N deliveries5deliveries
The calculation

Result, line by line

The analysis of agricultural cooperatives in Morocco reveals complex issues that require an integrated approach to be overcome. Member training, access to financing, and infrastructure improvement are essential levers to strengthen the resilience and competitiveness of cooperatives. By adopting suitable strategies, cooperatives can not only improve their economic performance but also play a key role in the sustainable development of the agricultural sector. The involvement of stakeholders, including governments, NGOs, and the private sector, is crucial to create a favourable environment for the growth of cooperatives.

Calculated magnitudeFormulaResultUnit
Volume processed per year45 per day × 120 days5 400units/year
Discrepancies observed5 400 × 6,0 %324discrepancies/year
Controls to be carried out on the sampling plan5 400 ÷ 51 080controls/year
Proportion of the flow actually controlled1 ÷ 5 × 10020% of flow
The diagnosis

What we measure first

Access to financing

Cooperatives face difficulties in obtaining financing suited to their needs, which limits their investment capacity.

Training and skills

A lack of training in management and marketing techniques hinders the performance of cooperatives.

Infrastructure

Transport and storage infrastructure is often insufficient, complicating the distribution of products.

Competition

Increased competition, both in the local and international markets, puts pressure on cooperatives to improve their quality and reduce their costs.

The work plan

How the mission unfolds

1

Capacity building

Implement training programmes to enhance management and marketing skills.

2

Access to financing

Develop partnerships with financial institutions to facilitate access to suitable financing.

3

Improvement of infrastructure

Collaborate with local authorities to improve transport and storage infrastructure.

4

Marketing strategies

Develop marketing strategies to enhance the visibility of cooperative products in the markets.

5

Innovation and diversification

Encourage innovation in agricultural practices and diversification of crops to meet market needs.

The follow-up

The indicators implemented

Identified during the diagnosis and monitored throughout the mission: these are what make the result demonstrable, not just declarative.

  • Rate of rejected batches upon receipt, per member
  • Delay between harvest and cooling
  • Upstream traceability: proportion of identified plots
  • Results of residue analyses
  • Proportion of members trained in good agricultural practices
Clarity

What causes this type of project to fail

Lack of coordination+
The lack of coordination between cooperatives and sector actors limits synergies and collaboration opportunities.
Resistance to change+
Some cooperatives show resistance to adopting new practices, which hinders their development.
Inadequacy of products+
The products offered by some cooperatives do not always meet market expectations, which affects their competitiveness.
Low member engagement+
Low member engagement in cooperative activities can lead to demotivation and a lack of dynamism.
Frequently Asked Questions

What is being asked of us

How can cooperatives improve their access to financing?+
Cooperatives can establish relationships with financial institutions and participate in training programmes on financial management.
What are the best practices to strengthen members' skills?+
It is recommended to organise training and mentoring workshops to develop management and agricultural techniques skills.
How to face competition in the market?+
Cooperatives must focus on the quality of their products and develop tailored marketing strategies to differentiate themselves.
What role does innovation play in the development of cooperatives?+
Innovation allows cooperatives to diversify their products and improve their production methods, which can enhance their competitiveness.

Let's redo this calculation with your figures

The diagnosis replaces each hypothesis with data collected from you. It lasts half a day and does not commit you to anything.

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