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Sector case study

Automotive & Aerospace: the cost of the gap and how to measure it

The automotive and aerospace sector in Morocco is experiencing sustained growth, driven by foreign investments and a desire for industrial diversification. This sector case study aims to analyse the challenges and opportunities faced by companies operating in this field, while proposing strategic recommendations to optimise their performance and competitiveness in both local and international markets.

Method warning

A typical case, not a client

This study does not describe any real clients and does not report any results obtained from a client: our confidentiality commitments prohibit this. It sets out explicit working hypotheses, then derives orders of magnitude through calculations that you can replicate line by line. During a diagnosis, your figures replace ours.

The starting point

The modelled situation

Morocco has established itself as an attractive hub for the automotive and aerospace industry, thanks to a favourable geographical location, developing infrastructure, and government incentives. Companies in the sector benefit from a rapidly expanding ecosystem, with the emergence of industrial clusters and strategic partnerships. However, they must also face challenges such as dependence on imports of raw materials, the need for constant innovation, and the management of qualified human resources. Companies must navigate a competitive environment where cost and quality pressures are omnipresent, while meeting increasing demands for sustainability and corporate social responsibility.

Initial hypothesisValueUnit
Annual turnover90 000 000MAD
Production workforce140people
Scrap and rework rates3,8% du CA
Treatable share over twelve months40%
The calculation

Result, line by line

This sector case study provides an in-depth analysis of the challenges and opportunities in the automotive and aerospace sector in Morocco. Companies must adapt to a constantly evolving environment by integrating innovation strategies, skills development, and sustainability. By focusing on local sourcing and regulatory compliance, they can strengthen their market position. The proposed recommendations aim to assist business leaders in navigating this complex landscape and maximising their growth potential. Particular attention to talent management and innovation will be essential to ensure the sustainability and competitiveness of companies in this sector.

Calculated magnitudeFormulaResultUnit
Annual cost of non-quality90 000 000 × 3,8 %3 420 000MAD/year
Treatable share in twelve months3 420 000 × 40 %1 368 000MAD/year
Equivalent per person1 368 000 ÷ 1409 771,4MAD/person
Target rate after initiative3,8 % − (3,8 % × 40 %)2,3% du CA
The diagnosis

What we measure first

Dependence on imports

Companies in the automotive and aerospace sector heavily rely on imports of components and raw materials, which can affect their resilience to market fluctuations.

Insufficient innovation

There is a gap in innovation, with an increased need to invest in research and development to remain competitive in the global market.

Talent management

The shortage of skilled labour poses a major challenge for companies, requiring training and skills development strategies.

Regulatory compliance

Regulatory requirements regarding quality and sustainability are becoming increasingly stringent, necessitating companies to adapt their processes and products.

The work plan

How the mission unfolds

1

Strengthen local sourcing

Develop partnerships with local suppliers to reduce dependence on imports and support the local economy.

2

Invest in innovation

Implement research and development programmes to stimulate innovation and product improvement.

3

Develop skills

Establish collaborations with educational institutions to train a skilled workforce and meet sector needs.

4

Improve compliance

Adopt quality management systems to ensure compliance with regulatory standards and enhance customer satisfaction.

5

Promote sustainability

Integrate sustainable practices into production processes to meet consumer and regulatory expectations.

The follow-up

The indicators implemented

Identified during the diagnosis and monitored throughout the mission: these are what make the result demonstrable, not just declarative.

  • PPM (defective parts per million) per line
  • Synthetic equipment yield rate
  • Number of open customer complaints
  • Changeover time on bottleneck stations
  • Compliance rate with the monitoring plan
Clarity

What causes this type of project to fail

Lack of strategic vision+
Some companies have failed to anticipate market changes, resulting in lost market share.
Inability to innovate+
The lack of investment in research and development has led to a technological lag behind competitors.
Recruitment difficulties+
The inability to attract and retain qualified talent has limited companies' capacity to grow.
Non-compliance with standards+
Failures in compliance with quality standards have led to sanctions and a loss of customer trust.
Frequently Asked Questions

What is being asked of us

How is Morocco attracting investments in the automotive and aerospace sector?+
Morocco attracts investments through tax incentives, modern infrastructure, and a skilled workforce, creating a favourable business environment.
What are the main trends in the automotive market in Morocco?+
Trends include the electrification of vehicles, increased local production, and the growing importance of sustainability in manufacturing processes.
What challenges must companies overcome to remain competitive?+
Companies must overcome challenges such as continuous innovation, cost management, and compliance with environmental and quality standards.
How can companies improve their brand image?+
Companies can improve their brand image by adopting sustainable practices, investing in quality, and engaging in corporate social responsibility initiatives.

Let's redo this calculation with your figures

The diagnosis replaces each hypothesis with data collected from you. It lasts half a day and does not commit you to anything.

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