Skip to Content
HomeCase studiesFishing & Seafood Products
Illustration: Fishing & Seafood Products
Sector case study

Fishing & Seafood Products: the cost of the gap, and how to measure it

The fishing and seafood products industry in Morocco is a key sector, significantly contributing to the national economy. With a vast maritime coastline, the country benefits from a diverse fishery resource. However, this sector faces challenges related to sustainability, regulation, and international competition. This case study examines the issues and opportunities facing companies operating in this field, while providing recommendations to optimise their performance.

Method warning

A typical case, not a client

This study does not describe any real clients and does not report any results obtained from a client: our confidentiality commitments prohibit this. It sets out explicit working hypotheses, then derives orders of magnitude through calculations that you can replicate line by line. During a diagnosis, your figures replace ours.

The starting point

The modelled situation

The fishing sector in Morocco is characterised by intense activity and a strong dependence on marine resources. Companies must navigate a complex environment marked by strict regulations and sustainability requirements. Fluctuations in seafood prices on the international market also affect the profitability of local players. Furthermore, competition with other seafood-producing countries intensifies pressure on Moroccan companies. Sector players must adapt to new consumer trends, such as the growing demand for sustainable and traceable products. Companies must also invest in innovation and technology to improve their operational efficiency and reduce their environmental impact.

Initial hypothesisValueUnit
Lots received per day28batches
Days of activity per year280days
Rate of rejected or downgraded batches4,5%
One control for every N receptions3batches
The calculation

Result, line by line

For companies in the fishing and seafood products sector, it is essential to understand market dynamics and consumer expectations. Sustainability and traceability are becoming key criteria in product selection. Stakeholders must also be aware of environmental issues and regulations governing their activities. By adopting a proactive approach to these challenges, companies can not only ensure their longevity but also contribute to the preservation of marine resources. Innovation and commitment to responsible practices are important levers for standing out in the market.

Calculated magnitudeFormulaResultUnit
Volume processed per year28 per day × 280 days7 840units/year
Discrepancies observed7 840 × 4,5 %352,8discrepancies/year
Controls to be carried out on the sampling plan7 840 ÷ 32 613,3controls/year
Proportion of the flow actually controlled1 ÷ 3 × 10033,3% of flow
The diagnosis

What we measure first

Fishery resources

The overexploitation of marine resources poses a risk to the sector's sustainability.

Regulation

Companies must adhere to strict standards, which can incur additional costs.

Competition

Competition with other producing countries requires a differentiation strategy.

Innovation

A lack of innovation can hinder companies' competitiveness in the market.

The work plan

How the mission unfolds

1

Resource assessment

Conduct an audit of fishery resources to ensure sustainable exploitation.

2

Regulatory compliance

Establish a regulatory monitoring system to anticipate legislative changes.

3

Differentiation strategy

Develop a unique value proposition focused on product quality and sustainability.

4

Investment in technology

Adopt modern technologies to optimise production and distribution processes.

5

Awareness and training

Train teams on sustainable practices and the issues of responsible fishing.

The follow-up

The indicators implemented

Identified during the diagnosis and monitored throughout the mission: these are what make the result demonstrable, not just declarative.

  • Temperature recorded upon receipt, per batch
  • Rate of downgraded batches and reasons
  • Traceability from ship to finished product
  • Results of microbiological analyses
  • Delay between landing and chilling
Clarity

What causes this type of project to fail

Non-compliance+
Some companies have faced penalties for non-compliance with sustainability standards.
Lack of innovation+
Some companies have failed to adapt to new trends, resulting in a loss of market share.
Poor resource management+
Overfishing has led to a decrease in stocks, affecting profitability.
Absence of marketing strategy+
Companies have struggled to communicate effectively about the quality of their products.
Frequently Asked Questions

What is being asked of us

What are the main regulations affecting the sector?+
Companies must comply with local and international standards on sustainability and food safety.
How can we improve the sustainability of fishing practices?+
It is crucial to adopt responsible fishing methods and adhere to established quotas.
What are the benefits of innovation in this sector?+
Innovation enhances efficiency, reduces costs, and meets consumer expectations.
How to differentiate in the market?+
Companies can stand out by emphasising quality, traceability, and sustainable practices.

Let's redo this calculation with your figures

The diagnosis replaces each hypothesis with data collected from you. It lasts half a day and does not commit you to anything.

Request a diagnosis
Receive our insightsFunding, ISO, ESG — 1 email per month, zero spam.
By subscribing, you agree to our privacy policy (law 09-08 / GDPR). Unsubscribe with one click.
Accreditations · Certifications · Affiliations
ISO 9001
ISO 37301
IASSC ATO
PECB
MQA
IAF
IAS
AIAE
EOQM
EBRD
UNGM
UNDP
CGEM
AMDIE
Morocco SME
ASMEX
Club of Leaders
PUM
Responsible SME Label
Wyoming Business Council
Rabat · Headquarters

17 Jbel Moussa Street, 10090 Rabat — Morocco

Casablanca

Abraj Attacharouk, Imm 3 Appt 11, Sidi Moumen, Sidi Bernoussi — Casablanca

Béni Mellal

Apartment 2, Building No. 6, Lot Asmae, 23040 Béni Mellal — Morocco

Cardiff · UK

Cardiff CF14 8LH — United Kingdom

Commercial / Sales : sales@targetupconsulting.com · +212 664 06 08 73Standard : +212 684 48 17 30 · contact@targetupconsulting.comICE : 002587032000030 · IF : 45937824