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Sector case study

Plastics & Packaging: the cost of the gap, and how to measure it

The plastics and packaging industry in Morocco is undergoing significant evolution marked by environmental challenges and technological innovations. This sector, essential for many industries, must adapt to new standards and consumer expectations. This sectoral case study aims to analyse current dynamics and propose avenues for improvement for companies operating in this field.

Method warning

A typical case, not a client

This study does not describe any real clients and does not report any results obtained from a client: our confidentiality commitments prohibit this. It sets out explicit working hypotheses, then derives orders of magnitude through calculations that you can replicate line by line. During a diagnosis, your figures replace ours.

The starting point

The modelled situation

The plastics and packaging sector in Morocco is undergoing transformation, influenced by factors such as increasing regulation on plastic materials, pressure to reduce environmental impact, and the rise of e-commerce. Companies must navigate the need to optimise their production processes while responding to the growing demand for sustainable packaging solutions. Furthermore, international competition necessitates a constant reevaluation of business strategies. Sector players must also consider fluctuations in raw material costs and consumer expectations that increasingly favour environmentally friendly products. In this context, companies must develop innovative approaches to remain competitive while meeting regulatory requirements.

Initial hypothesisValueUnit
Annual turnover55 000 000MAD
Production workforce95people
Material waste and alteration rate5% du CA
Treatable share over twelve months40%
The calculation

Result, line by line

The plastics and packaging sector in Morocco faces significant challenges, including the need to comply with increasingly strict regulations and to meet growing consumer expectations regarding sustainability. Companies must adopt a proactive approach by investing in research and development, optimising their production processes, and training their teams. Strategic partnerships can also play a key role in the success of these initiatives. By integrating these elements into their strategy, companies in the sector can not only improve their competitiveness but also contribute to a more sustainable future for the industry.

Calculated magnitudeFormulaResultUnit
Annual cost of non-quality55 000 000 × 5,0 %2 750 000MAD/year
Treatable share in twelve months2 750 000 × 40 %1 100 000MAD/year
Equivalent per person1 100 000 ÷ 9511 578,9MAD/person
Target rate after initiative5,0 % − (5,0 % × 40 %)3% du CA
The diagnosis

What we measure first

Environmental regulation

Companies must comply with increasingly strict standards regarding the use of plastics and waste management.

Technological innovation

Integrating new technologies into the production process is essential to improve efficiency and reduce costs.

Increased competition

The presence of international competitors puts pressure on product prices and quality.

Evolution of consumer expectations

Customers are seeking sustainable and innovative packaging solutions, necessitating an adaptation of offerings.

The work plan

How the mission unfolds

1

Strengthening R&D

Invest in research and development to create more sustainable and innovative packaging materials.

2

Team training

Implement training programmes to raise employee awareness of environmental issues and new technologies.

3

Strategic partnerships

Establish collaborations with key industry players to share knowledge and resources.

4

Process optimisation

Reassess and improve production processes to reduce waste and costs.

5

Transparent communication

Develop a communication strategy to inform customers about sustainable initiatives and innovations.

The follow-up

The indicators implemented

Identified during the diagnosis and monitored throughout the mission: these are what make the result demonstrable, not just declarative.

  • Rejection rate per press and per reference
  • Material yield and internal recycling rate
  • Compliance rate with food contact requirements
  • Mould changeover time
  • Customer complaint rate per delivered batch
Clarity

What causes this type of project to fail

Lack of regulatory anticipation+
Some companies have failed to anticipate regulatory changes, resulting in penalties.
Inadequacy of products+
Products that do not meet consumer expectations have led to a decline in sales.
Lack of innovation+
The lack of innovation has allowed competitors to gain an advantage in the market.
Ineffective communication+
Unclear communication regarding sustainable initiatives has harmed the image of certain companies.
Frequently Asked Questions

What is being asked of us

How can companies comply with new regulations?+
Companies must keep abreast of legislative developments and adapt their production processes accordingly.
What are the benefits of innovation in the sector?+
Innovation enhances efficiency, reduces costs, and meets consumer expectations.
How to establish strategic partnerships?+
Partnerships can be established through professional networks, trade shows, or industry events.
What are the current trends in sustainable packaging?+
Trends include the use of recycled materials, reducing plastics, and optimising designs to minimise waste.

Let's redo this calculation with your figures

The diagnosis replaces each hypothesis with data collected from you. It lasts half a day and does not commit you to anything.

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