Digital Marketing

Both are complementary: SEA for quick results, SEO for sustainability. We balance according to your objectives.

Yes, every action is tracked via performance and conversion indicators.

It covers the entire B2B online acquisition chain: organic search (SEO), paid campaigns (SEA / Google Ads, Meta, LinkedIn), generation of qualified leads, content, and analytics management. The goal is not visibility for visibility's sake, but a measurable flow of actionable business contacts for your teams. TargetUp operates in Morocco and French-speaking Africa, with contractualised results.

SMEs, mid-sized companies, and large B2B enterprises with a long decision-making cycle: industry, services, distribution, export, training. It is suitable for both organisations starting from scratch and those looking to streamline an existing digital setup. The only real prerequisite is a clear offering and the willingness to monitor performance indicators.

It begins with a free 30-minute diagnostic, followed by an audit of your digital presence: website, keywords, campaigns, and conversion funnel. This is followed by a prioritised roadmap, implementation (SEO, campaigns, landing pages, content), and then monthly management with dashboards. Each step produces documented deliverables, in accordance with our ISO 9001 quality system.

SEA (Google Ads, social networks) can generate initial leads within the first few weeks, once the campaigns are calibrated and tracking is set up. SEO takes effect over 3 to 6 months depending on the competition for your keywords and the initial state of the site. We set intermediate milestones together to validate progress before the substantive results.

B2B buyers in Morocco and Africa research, compare, and make decisions online well before contacting a sales representative. The emergence of AI response engines (generative search) is also changing how your business is referenced: structured and optimised content becomes crucial for maintaining visibility. Waiting means allowing your competitors to capture existing demand.

TargetUp is a triple ISO certified consulting firm (ISO 9001, ISO 21001, and ISO 37301), with a support until certification is obtained in its first audit for these certifications. We contract results-oriented objectives instead of selling hours, and we connect marketing to your sales organisation (CRM, sales processes). You receive a methodical and auditable approach, not just execution.

Most often, failure comes from scattered actions, without precise targeting or reliable measurement of the conversion funnel. We start with a data-driven diagnosis to identify leaks — unqualified traffic, pages that do not convert, inadequate tracking — and focus resources on what truly generates leads. With objectives contracted, the obligation for results is shared.