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Challenges in Your Sector

What puts your margins under pressure

Competition from E-commerce

Pure players and marketplaces are capturing your customers. Without an online presence or a seamless shopping experience, your revenue erodes store by store.

Consistency of Customer Experience

Uneven service, stock shortages or a confusing purchasing journey drive your customers away. Quality and process mastery become a decisive advantage.

Funding for Growth

Opening, digitalisation, team training… your projects are often eligible for INTELAKA and CSF funding that you are not utilising.

Our Knowledge of the Sector

Experts who know your business

We understand the requirements of retail, sales digitalisation and funding mechanisms. We implement ISO 9001, Odoo e-commerce shops and digital marketing strategies to deliver results — with the setup of INTELAKA aids and CSF/GIAC funding of up to −70%. Contractualised results, 94% success rate in audits.

−70%via CSF / GIAC
94%success rate in audits
J+90first results

What we do for you

  • ISO 9001 quality certification
  • Turnkey Odoo e-commerce store
  • Digital marketing strategy
  • Point of sale digitalisation
  • Preparation of INTELAKA aid
  • Team training funded (CSF / GIAC)
Discuss my project
All our services for this sector

The catalogue tailored to your profession

Click on a category to expand the services applicable to your sector.

TARGETUP CONSULTING

C2 — ISO Certifications3
C4 — Studies & Technical Expertise33

90-Day Flash Diagnosis

A new position or a deteriorated situation requires a quick, clear, and reliable assessment. Our 90-day flash diagnosis delivers a 360° view of strengths, risks, and action priorities within weeks. Value: secured 90-day plan and identified priority projects. Quote within 48 hours.

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Audit & Internal Control

Ineffective internal controls expose the company to fraud, errors, and non-compliance. Our audit assesses the reliability of your systems according to the COSO framework, identifies weaknesses, and strengthens your control environment. Value: mastery of fraud risk and a reliable control system. Quote within 48 hours.

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Business Continuity Plan (BCP / DRP)

A major disaster without a continuity plan can threaten the very survival of the company. We design your PCA/PRA: impact analysis (BIA), crisis scenarios, recovery procedures and robustness tests. Value: assured operational resilience and compliance with continuity requirements. Quote within 48 hours.

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Business Plan & Financial Modelling

Convincing investors and banks requires a credible, quantified, and defensible business plan. We build your complete financial model: 3 to 5-year forecasts, income statement, cash flow plan, and sensitivity scenarios. Value: bankable dossier, substantiated assumptions, and easier access to funding. Quote within 48 hours.

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Change Management

A transformation often fails due to human resistance, not technical shortcomings. Our change management approach engages your teams: impact analysis, communication plan, training, and manager support. Value: secure adoption and realisation of transformation benefits. Quote within 48 hours.

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Compensation & Classification Policy

An inequitable or unclear remuneration structure harms attractiveness and undermines internal equity. We build your remuneration policy and classification grid: job weighting, salary benchmarking, and coherent structure. Value: objectified internal equity and controlled salary competitiveness. Quote within 48 hours.

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Competitive Benchmarking

Positioning without benchmarks against competitors silently loses market share. Our competitive benchmark maps your rivals, compares offers, prices, performances, and best practices, revealing your gaps and differentiation levers. Value: objective positioning and priority action areas. Quote within 48 hours.

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Cost Killing & Cost Optimisation

Eroding margins require swift action on cost structure, without destroying value. Our cost-killing approach identifies savings opportunities, secures purchases, and optimises your expenses with a quantified action plan. Value: documented gains and a managed cost reduction trajectory. Quote within 48 hours.

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Voir les 25 autres prestations de C4 — Studies & Technical Expertise

C7 — Digital Transformation33

AI & Digital Tools Training

Teams uncomfortable with AI and digital tools limit the return on your digital investments. Our team of senior consultants trains your employees — generative AI, Odoo, advanced office skills and business tools — with concrete, usage-oriented pathways. Measurable skills enhancement. Quote within 48 hours.

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Artificial Intelligence & Data

Your data lies dormant instead of creating value, and AI remains a vague and risky subject in terms of confidentiality. Our team of senior consultants transforms your data into a concrete advantage — AI use cases, predictive models, dashboards and automation — from POC to production, with governance compliant with law 09-08 and GDPR. Measured ROI, data security. Quote within 48 hours.

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Automation & RPA

Manual and repetitive tasks are costly, generate errors, and occupy your teams at the expense of added value. Our team of senior consultants automates your processes — RPA, integrations, AI agents, and workflows — with a Lean Six Sigma approach and robust, secure automations. Up to −65% of manual tasks. Quote within 48 hours.

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BI & Dashboards (Power BI)

Without consolidated visibility, your decisions rely on intuition rather than data. Our team of senior consultants designs your Power BI dashboards — real-time KPIs, data models, and automated reporting — connected to Odoo and your business sources, with data governance compliant with law 09-08. Actionable dashboards. Quote within 48 hours.

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CRM (Salesforce / HubSpot)

A poorly configured CRM slows down your sales team instead of speeding them up, and exposes your prospect data. Our team of senior consultants deploys and optimises Salesforce or HubSpot — pipelines, automations, scoring, and reporting — aligned with your actual sales process and compliant with law 09-08. Controlled deployment. Quote within 48 hours.

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Chatbots & AI Agents

An overloaded customer support and repetitive tasks divert your teams from adding value. Our team of senior consultants designs your chatbots and AI agents — customer service, internal support, lead qualification — connected to your data and available 24/7, with management compliant with law 09-08. Reliable, secure agents. Quote within 48 hours.

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Cloud & Infrastructure

An ageing or poorly sized infrastructure weighs on your costs, performance, and security. Our team of senior consultants designs and migrates your cloud infrastructure — hosting, backups, high availability, and security — for a reliable, scalable IT system compliant with data localisation requirements (law 09-08). Quote within 48 hours.

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Cybersecurity & Data Compliance (GDPR / Law 09-08)

A cyberattack or a breach of Law 09-08 / GDPR can jeopardise your business, your reputation, and expose you to sanctions from the CNDP. Our team of senior consultants secures your company from end to end — audit, pentest, SOC/SIEM supervision, compliance, and outsourced DPO — with a prioritised and operational action plan. ISO 27001 / 27701 / NIST standards. Quote within 48 hours.

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Voir les 25 autres prestations de C7 — Digital Transformation

TARGETUP BUSINESS CENTRE

P1 — Export & Tourism28

B2B prospecting mission

An improvised prospecting mission abroad is a waste of budget. We organise your B2B mission on the ground: targeting prospects, scheduling qualified appointments, optimising the agenda, and commercial follow-up. Result: concrete decision-making appointments, a nourished pipeline, and Morocco Export assistance mobilised to reduce costs. Quote within 48 hours.

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Buyer Prospecting & Networking

Finding the right buyers abroad is crucial for export success. We identify, qualify, and connect your business with targeted importers and distributors in your priority markets. Result: a list of qualified contacts and concrete buyer meetings, supported by Maroc Export initiatives. Quote within 48 hours.

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Customs & Preferential Origin

Poorly managing the origin of your products means forfeiting reduced customs duties. We optimise your tariff classification, certificates of origin, and the use of Morocco's free trade agreements to reduce your costs for both imports and exports. Result: legally minimised customs duties and a price advantage in your target markets. Quote within 48 hours.

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Destination marketing

A beautiful invisible destination does not fill its hotels. We design your destination marketing strategy: territorial brand, content, digital channels, and partnerships with tour operators to attract the right clientele. Result: targeted visibility, qualified visitor flows, and enhanced occupancy rates, supported by SMIT mechanisms. Quote within 48 hours.

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E-commerce Export & Marketplaces

Selling internationally online is not improvised. We deploy your export e-commerce strategy: listing on international marketplaces, cross-border logistics, payments and compliance by country. Result: an operational digital export sales channel and Morocco Export assistance mobilised to finance the deployment. Quote within 48 hours.

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Establishing a subsidiary abroad

Creating a subsidiary abroad legally and fiscally engages your company. We manage your establishment: choice of country, legal form, taxation, banking and local recruitment to secure your deployment. Result: an operational and compliant entity, and a sustainable local presence, supported by Morocco Export initiatives. Quote within 48 hours.

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Export Certification Support

Without the right certifications, your products remain stuck at the borders. We manage the certification of your products for export: regulatory and normative requirements of the target country, accredited bodies, testing and preparation of compliance documentation. Result: compliant products, access to targeted markets and removal of non-tariff barriers. Quote within 48 hours.

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Export Credit Insurance (SMAEX)

Exporting carries the risk of non-payment. We establish your export credit insurance with SMAEX to cover your commercial and political risks, allowing you to export with peace of mind. Result: insured export receivables, transferred non-payment risk, and easier access to bank financing. Quote within 48 hours.

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Voir les 20 autres prestations de P1 — Export & Tourism

P2 — Entrepreneurship Financing27

Business Angels & Love Money

Raising funds from business angels or through love money requires a credible investor file that few project leaders know how to construct. We structure the documentation, valuation, and agreement, then prepare the introduction to investor networks. Result: a secured equity raise. Quote within 48 hours.

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Business Creation Bank File

An incomplete or unconvincing business creation bank file is the primary cause of credit refusal for young companies. We assemble a complete file — business plan, forecast, guarantees — and defend it until approval. Result: a creation loan obtained under the best conditions. Quote within 48 hours.

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Business Plan Support

Without a solid business plan, the project owner struggles to convince banks and investors of the viability of their project. We write a comprehensive business plan — market, business model, financial forecast — credible to funders. Result: a bankable document that unlocks credit, guarantees, or grants. Quote within 48 hours.

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Business Transfer & Acquisition

Acquiring an existing company is a powerful entrepreneurial path, but valuation and financing the takeover trip up many acquirers. We assess the target, structure the takeover deal, and build the financing dossier up to the agreement. Result: a secure and financed acquisition. Quote within 48 hours.

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CCG Guarantee Fund / Tamwilcom (Damane)

The Damane guarantee funds (CCG/Tamwilcom) cover a large portion of credit, but many micro and small enterprises submit incomplete applications and face rejection. We identify the appropriate guarantee, prepare the application, and advocate for it with the bank until approval is granted. Result: a covered risk and unlocked financing. Quote within 48 hours.

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Company Creation & Formalisation

Establishing an LLC or a PLC involves a series of legal formalities that discourage many project holders. We draft the statutes and manage all procedures — OMPIC, commercial register, professional tax, CNSS — until registration. Result: a company established in compliance and ready to finance. Quote within 48 hours.

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Competitions & Calls for Projects

Competitions and calls for projects offer funding and visibility, but a poorly calibrated file is eliminated at the pre-selection stage. We identify relevant calls, draft the application, and prepare the pitch for presentation before the jury. Result: funding won and increased visibility. Quote within 48 hours.

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Crowdfunding (Equity / Donation)

Equity or donation crowdfunding can finance a TPE, but a campaign without preparation falters due to lack of audience and legal framework. We design the campaign, communication plan, and legal structure compliant with Moroccan collaborative financing regulations. Result: a successful and compliant fundraising. Quote within 48 hours.

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Voir les 19 autres prestations de P2 — Entrepreneurship Financing

TARGETUP UNIVERSITY

U5 — E-Learning & Digital Learning19

100% Online Certification Pathway

Upskilling employees with a diploma at the end, without location constraints, is now possible at scale. Our 100% online certified courses combine e-learning modules, SCORM content, assessments, and a final proctored certification on LMS, with virtual classes and personalised follow-up. Quote & registration within 48 hours.

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Blended Learning & Virtual Classroom

Maximising engagement and retention of knowledge while training remotely requires a blend of in-person and digital methods. Our Blended Learning approach combines workshops, live virtual classes, and self-paced e-learning modules (LMS, SCORM), with personalised follow-up. Quotes & registration within 48 hours.

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Creation of Educational Content (SCORM)

Transforming professional expertise into reusable e-learning modules allows for scalable training at a lower cost. Our experts design your content in SCORM format: scripting, motion design, voice-over, quizzes, and assessments, integrable into any LMS platform. Quotes & registration within 48 hours.

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Custom Corporate MOOC

Déployer un MOOC pour former des centaines de collaborateurs en simultané répond au besoin de former à l'échelle et à moindre coût. Nous concevons votre MOOC sur-mesure de A à Z : scénarisation, production vidéo, quiz, contenus SCORM et animation de communauté sur LMS, avec classes virtuelles et certifications proctorées. Devis & inscription sous 48 h.

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Digital Business Academy

Structuring and sustaining internal expertise while training at scale involves a digital academy. We build your online campus: career paths, onboarding, SCORM content, proctored internal certifications and LMS reporting, with virtual classes. Quotes & registration within 48 hours.

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E-Learning Catalogue (LMS)

Training remotely, at scale and at lower cost requires a robust platform. Our E-Learning catalogue on LMS includes fully online certified pathways: SCORM content, videos, quizzes, and practical cases, complemented by virtual classes and proctored certifications. Quote & registration within 48 hours.

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E-Learning Compliance & GDPR

Raising awareness among all employees about compliance and data protection, without mobilising them in a room, requires a large-scale digital solution. Our e-learning modules on compliance and GDPR cover Law 09-08, data protection, and ethics, with quizzes and certificates on LMS. Quote & registration within 48 hours.

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E-Learning Office & Productivity

Making teams more productive on Excel, Word, PowerPoint, and Outlook without blocking their schedules requires digital solutions. Our e-learning office training combines video tutorials, practical exercises, SCORM content, and assessments on LMS, with virtual classes and certifications. Quotes & registration within 48 hours.

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Voir les 11 autres prestations de U5 — E-Learning & Digital Learning

Let's talk about your commerce & retail project

Engage with a consultant who already understands retail, e-commerce, and your funding mechanisms.

Speak to an industry expert
Frequently Asked Questions

What leaders in the Commerce & Retail sector are asking us

How can I improve the quality of my customer service in retail?+
To improve the quality of your customer service, you must standardise your processes and train your teams. Implementing an ISO 9001 certification can help you establish clear quality standards and ensure a consistent customer experience. Meanwhile, a digitalisation strategy can also optimise the shopping journey.
What are the benefits of digitalisation for my business?+
Digitalisation enhances the customer experience by providing smoother and more accessible shopping journeys. It also facilitates inventory and order management, thereby reducing stockouts. By integrating tools such as e-commerce shops, you can capture a broader customer base and adapt to new market trends.
How can I finance the digitalisation of my point of sale?+
The financing of digitalisation can be facilitated by schemes such as INTELAKA and the CSF. A portion of the cost may be covered depending on your eligibility, which we will verify together. This allows you to reduce the financial impact of your projects while modernising your business.
Why is it important to have a digital marketing strategy?+
A digital marketing strategy allows you to attract and retain your customers. It positions you against the competition from e-commerce and marketplaces. By using appropriate tools, you can effectively target your audience, increase your online visibility and improve your turnover.
How can I ensure the success of my transformation projects?+
To ensure the success of your transformation projects, you must rely on experts who have a deep understanding of the retail sector. By collaborating with specialised consultants, you can benefit from tailored support, from the development of your strategy to the implementation of solutions suited to your needs.
Ce que nous faisons dans ce secteur

Commerce & Retail : nos prestations

La sélection couvre l'optimisation des opérations et de la logistique dans le secteur du commerce et retail, avec un accent sur les méthodes Lean et Six Sigma pour améliorer l'efficacité, réduire les gaspillages et renforcer les compétences en vente et négociation.

Financer la démarche

Une partie du coût est prise en charge

Selon votre statut et votre projet, les dispositifs d'appui couvrent une part du conseil et de la formation. L'éligibilité se vérifie dossier par dossier.

Voir les dispositifs