Tourism & Hospitality
Service quality, hotel classification, funded training and Go Siyaha programmes for hospitality, catering and tourism — from guest houses to hotel groups.
What puts your margins under pressure
Pressure on Service Quality
A negative review on booking platforms can cause your occupancy rate to plummet. Consistency in service and customer satisfaction have become vital.
Hotel Classification & Standards
Official classification and tour operator requirements impose precise standards for reception, hygiene, and service. Without them, you lose visibility and pricing power.
Unfunded Projects
Renovation, upgrading, team training… your investments are often eligible for Go Siyaha, Moukawala Siyahia, and the CSF that you are not utilising.
Experts who understand your business
We master the requirements of the Ministry of Tourism, hotel classification, and tour operators. We implement ISO 9001 and service standards up to certification — with the structuring of Go Siyaha, Moukawala Siyahia programmes and CSF/GIAC funding of up to −70%. Contractualised results, 94% success rate in audits.
What we do for you
- ISO 9001 certification for service quality
- Preparation for hotel classification
- Reception & hygiene standards
- Preparation of Go Siyaha files
- Moukawala Siyahia programme
- Team training funded (CSF / GIAC)
The catalogue tailored to your profession
Click on a category to expand the services applicable to your sector.
TARGETUP CONSULTING
C7 — Digital Transformation33
AI & Digital Tools Training
Teams uncomfortable with AI and digital tools limit the return on your digital investments. Our team of senior consultants trains your employees — generative AI, Odoo, advanced office skills and business tools — with concrete, usage-oriented pathways. Measurable skills enhancement. Quote within 48 hours.
DiscoverArtificial Intelligence & Data
Your data lies dormant instead of creating value, and AI remains a vague and risky subject in terms of confidentiality. Our team of senior consultants transforms your data into a concrete advantage — AI use cases, predictive models, dashboards and automation — from POC to production, with governance compliant with law 09-08 and GDPR. Measured ROI, data security. Quote within 48 hours.
DiscoverAutomation & RPA
Manual and repetitive tasks are costly, generate errors, and occupy your teams at the expense of added value. Our team of senior consultants automates your processes — RPA, integrations, AI agents, and workflows — with a Lean Six Sigma approach and robust, secure automations. Up to −65% of manual tasks. Quote within 48 hours.
DiscoverBI & Dashboards (Power BI)
Without consolidated visibility, your decisions rely on intuition rather than data. Our team of senior consultants designs your Power BI dashboards — real-time KPIs, data models, and automated reporting — connected to Odoo and your business sources, with data governance compliant with law 09-08. Actionable dashboards. Quote within 48 hours.
DiscoverCRM (Salesforce / HubSpot)
A poorly configured CRM slows down your sales team instead of speeding them up, and exposes your prospect data. Our team of senior consultants deploys and optimises Salesforce or HubSpot — pipelines, automations, scoring, and reporting — aligned with your actual sales process and compliant with law 09-08. Controlled deployment. Quote within 48 hours.
DiscoverChatbots & AI Agents
An overloaded customer support and repetitive tasks divert your teams from adding value. Our team of senior consultants designs your chatbots and AI agents — customer service, internal support, lead qualification — connected to your data and available 24/7, with management compliant with law 09-08. Reliable, secure agents. Quote within 48 hours.
DiscoverCloud & Infrastructure
An ageing or poorly sized infrastructure weighs on your costs, performance, and security. Our team of senior consultants designs and migrates your cloud infrastructure — hosting, backups, high availability, and security — for a reliable, scalable IT system compliant with data localisation requirements (law 09-08). Quote within 48 hours.
DiscoverCybersecurity & Data Compliance (GDPR / Law 09-08)
A cyberattack or a breach of Law 09-08 / GDPR can jeopardise your business, your reputation, and expose you to sanctions from the CNDP. Our team of senior consultants secures your company from end to end — audit, pentest, SOC/SIEM supervision, compliance, and outsourced DPO — with a prioritised and operational action plan. ISO 27001 / 27701 / NIST standards. Quote within 48 hours.
DiscoverVoir les 25 autres prestations de C7 — Digital Transformation
C8 — Investment Support33
Access to Public Funding & Support Schemes
Public funding exists in Morocco, but their access points are scattered and their files demanding. Our team of senior consultants maps eligible mechanisms (2023 Charter, Tamwilcom, sectoral programmes, funders), prepares the file, and manages the process until actual disbursement. You accumulate sources of aid and only pay the net amount after subsidy. Quote within 48 hours.
DiscoverApproval for Free Zones & Casablanca Finance City
The Industrial Acceleration Zone or CFC status opens up significant tax exemptions, but approval is earned through documentation. Our team of senior consultants structures your approval request and the arrangement of benefits until the status and its advantages are obtained. Eligibility is secured at every criterion. Quote within 48 hours.
DiscoverBankable Business Plan
A non-bankable business plan means a loan rejected by the bank's committee. Our team of senior consultants structures your financial forecast, your funding application, and the assembly of aids (Charter 2023, Tamwilcom, funders) until approval. You present a defendable and fundable file, and only pay the net after subsidy. Quote within 48 hours.
DiscoverBankable Business Plan & Feasibility Study
A non-bankable business plan means a feasibility study rejected by the credit committee and a missed investment grant. Our team of senior consultants structures your technical-economic feasibility study and your business plan to meet the standards of banks and funders (Charter 2023, Tamwilcom, CRI). You obtain a fundable, defendable, and grant-eligible file — and you only pay the net after subsidy. Quote within 48 hours.
DiscoverBanking Support & Negotiation
When facing your banker, a poorly defended file results in a high rate, excessive guarantees, or a refusal. Our team of senior consultants prepares your credit file, accompanies you in meetings, and manages the backing with guarantees (Tamwilcom) until the agreement under the best conditions. Our triple expertise in Consulting + Financing weighs in the negotiation. Quote within 48 hours.
DiscoverBusiness Recovery Plan (LBO / Transmission)
Acquiring a company without a solid business plan means inheriting hidden risks and losing financing. Our team of senior consultants structures your acquisition business plan, the financing arrangement, and the bankable dossier up to the transfer. The operation is secured from valuation to closing. Quote within 48 hours.
DiscoverBusiness Valuation
Poorly valuing your business means selling too low or jeopardising the sale. Our team of senior consultants conducts your multi-method valuation (DCF, comparables, NAV) and structures the valuation dossier up to the transaction. Your price is substantiated and defended against the counterparty. Quote within 48 hours.
DiscoverCCG / Tamwilcom Guarantee (Damane)
Without Tamwilcom guarantee, many bankable projects remain without credit due to lack of securities. Our team of senior consultants structures your guarantee file (Damane) and aligns it with the bank until the guarantor agreement and bank release. Bank and guarantor are synchronised to unlock your financing. Quote within 48 hours.
DiscoverTARGETUP BUSINESS CENTRE
P1 — Export & Tourism28
B2B prospecting mission
An improvised prospecting mission abroad is a waste of budget. We organise your B2B mission on the ground: targeting prospects, scheduling qualified appointments, optimising the agenda, and commercial follow-up. Result: concrete decision-making appointments, a nourished pipeline, and Morocco Export assistance mobilised to reduce costs. Quote within 48 hours.
DiscoverBuyer Prospecting & Networking
Finding the right buyers abroad is crucial for export success. We identify, qualify, and connect your business with targeted importers and distributors in your priority markets. Result: a list of qualified contacts and concrete buyer meetings, supported by Maroc Export initiatives. Quote within 48 hours.
DiscoverCustoms & Preferential Origin
Poorly managing the origin of your products means forfeiting reduced customs duties. We optimise your tariff classification, certificates of origin, and the use of Morocco's free trade agreements to reduce your costs for both imports and exports. Result: legally minimised customs duties and a price advantage in your target markets. Quote within 48 hours.
DiscoverDestination marketing
A beautiful invisible destination does not fill its hotels. We design your destination marketing strategy: territorial brand, content, digital channels, and partnerships with tour operators to attract the right clientele. Result: targeted visibility, qualified visitor flows, and enhanced occupancy rates, supported by SMIT mechanisms. Quote within 48 hours.
DiscoverE-commerce Export & Marketplaces
Selling internationally online is not improvised. We deploy your export e-commerce strategy: listing on international marketplaces, cross-border logistics, payments and compliance by country. Result: an operational digital export sales channel and Morocco Export assistance mobilised to finance the deployment. Quote within 48 hours.
DiscoverEstablishing a subsidiary abroad
Creating a subsidiary abroad legally and fiscally engages your company. We manage your establishment: choice of country, legal form, taxation, banking and local recruitment to secure your deployment. Result: an operational and compliant entity, and a sustainable local presence, supported by Morocco Export initiatives. Quote within 48 hours.
DiscoverExport Certification Support
Without the right certifications, your products remain stuck at the borders. We manage the certification of your products for export: regulatory and normative requirements of the target country, accredited bodies, testing and preparation of compliance documentation. Result: compliant products, access to targeted markets and removal of non-tariff barriers. Quote within 48 hours.
DiscoverExport Credit Insurance (SMAEX)
Exporting carries the risk of non-payment. We establish your export credit insurance with SMAEX to cover your commercial and political risks, allowing you to export with peace of mind. Result: insured export receivables, transferred non-payment risk, and easier access to bank financing. Quote within 48 hours.
DiscoverP2 — Entrepreneurship Financing27
Business Angels & Love Money
Raising funds from business angels or through love money requires a credible investor file that few project leaders know how to construct. We structure the documentation, valuation, and agreement, then prepare the introduction to investor networks. Result: a secured equity raise. Quote within 48 hours.
DiscoverBusiness Creation Bank File
An incomplete or unconvincing business creation bank file is the primary cause of credit refusal for young companies. We assemble a complete file — business plan, forecast, guarantees — and defend it until approval. Result: a creation loan obtained under the best conditions. Quote within 48 hours.
DiscoverBusiness Plan Support
Without a solid business plan, the project owner struggles to convince banks and investors of the viability of their project. We write a comprehensive business plan — market, business model, financial forecast — credible to funders. Result: a bankable document that unlocks credit, guarantees, or grants. Quote within 48 hours.
DiscoverBusiness Transfer & Acquisition
Acquiring an existing company is a powerful entrepreneurial path, but valuation and financing the takeover trip up many acquirers. We assess the target, structure the takeover deal, and build the financing dossier up to the agreement. Result: a secure and financed acquisition. Quote within 48 hours.
DiscoverCCG Guarantee Fund / Tamwilcom (Damane)
The Damane guarantee funds (CCG/Tamwilcom) cover a large portion of credit, but many micro and small enterprises submit incomplete applications and face rejection. We identify the appropriate guarantee, prepare the application, and advocate for it with the bank until approval is granted. Result: a covered risk and unlocked financing. Quote within 48 hours.
DiscoverCompany Creation & Formalisation
Establishing an LLC or a PLC involves a series of legal formalities that discourage many project holders. We draft the statutes and manage all procedures — OMPIC, commercial register, professional tax, CNSS — until registration. Result: a company established in compliance and ready to finance. Quote within 48 hours.
DiscoverCompetitions & Calls for Projects
Competitions and calls for projects offer funding and visibility, but a poorly calibrated file is eliminated at the pre-selection stage. We identify relevant calls, draft the application, and prepare the pitch for presentation before the jury. Result: funding won and increased visibility. Quote within 48 hours.
DiscoverCrowdfunding (Equity / Donation)
Equity or donation crowdfunding can finance a TPE, but a campaign without preparation falters due to lack of audience and legal framework. We design the campaign, communication plan, and legal structure compliant with Moroccan collaborative financing regulations. Result: a successful and compliant fundraising. Quote within 48 hours.
DiscoverVoir les 19 autres prestations de P2 — Entrepreneurship Financing
P6 — Subsidised Training CSF31
Annual training plan
Without a structured training plan, your budget goes into scattered actions and your key skills stagnate. We build your annual training plan, prepare the associated CSF documentation and manage follow-up with OFPPT, from A to Z. Effect: clear priorities, optimised support and maximised training ROI, through the coverage of a significant part of your annual training plan (CSF / TFP) — eligibility and amount established at diagnosis. Quote within 48 hours.
DiscoverCSF Administrative Follow-up
Poorly managed administrative handling of a CSF file results in the loss of reimbursement benefits. We take care of all administrative follow-up for CSF, from file preparation to follow-up with OFPPT, from A to Z. Result: a secure file, preserved coverage, and guaranteed training ROI, through the coverage of a significant part of your annual training plan (CSF / TFP) — eligibility and amount established at diagnosis. Quote within 48 hours.
DiscoverCSF Business File Preparation
A poorly assembled CSF file means the reimbursement of your training escapes you. We assemble your company CSF file, structure the training plan, and manage follow-up with OFPPT, from A to Z. Effect: secured funding, controlled timelines, and maximised training ROI, through the coverage of a significant portion of your annual training plan (CSF / TFP) — eligibility and amount established at diagnosis. Quote within 48 hours.
DiscoverCatalogue of vocational training
Your teams need specific professional skills, but the cost hinders action. We provide a catalogue of vocational training, prepare the CSF file, and ensure follow-up with the OFPPT, from A to Z. Effect: rapid skills enhancement, optimised support, and tangible training ROI, through the coverage of a major part of your annual training plan (CSF / TFP) — eligibility and amount established at diagnosis. Quote within 48 hours.
DiscoverCorporate Academy (Corporate University)
Structuring internal skills development without a dedicated academy disperses efforts and the training budget. We design your corporate academy, prepare CSF files and manage the follow-up with OFPPT, from A to Z. Effect: optimized coverage and sustainable training ROI, through the coverage of a significant portion of your annual training plan (CSF / TFP) — eligibility and amount established during the diagnosis. Quote within 48 hours.
DiscoverDigital & Office Training
Teams uncomfortable with digital tools waste time every day. We deploy your digital & office training, prepare the CSF file and follow up with the OFPPT, from A to Z. Effect: increased productivity, optimized support and rapid training ROI, through the coverage of a major part of your annual training plan (CSF / TFP) — eligibility and amount established at diagnosis. Quote within 48 hours.
DiscoverFrontline Manager Training
Poorly prepared frontline managers lead to turnover and eroded on-the-ground productivity. We train your frontline managers, prepare the CSF dossier, and manage the follow-up with OFPPT, from A to Z. Effect: engaged teams, optimised coverage, and tangible training ROI, through the coverage of a significant portion of your annual training plan (CSF / TFP) — eligibility and amount established at diagnosis. Quote within 48 hours.
DiscoverIn-house training
Engaging an external trainer for your teams quickly weighs on the training budget. We organise your on-site in-company training, prepare the CSF file, and manage the follow-up with the OFPPT from A to Z. Result: a targeted programme, optimised support, and tangible training ROI, through the coverage of a significant part of your annual training plan (CSF / TFP) — eligibility and amount established during the diagnosis. Quotation within 48 hours.
DiscoverVoir les 23 autres prestations de P6 — Subsidised Training CSF
TARGETUP UNIVERSITY
U4 — Special Contracts CSF6
Audit & Optimisation of the Training Budget
Many companies leave a portion of their Professional Training Tax unutilised. TARGETUP UNIVERSITY audits your training budget and identifies mobilisable CSF/OFPPT funding. You recover the potential for coverage and optimise every dirham invested. Quote & registration within 48 hours.
DiscoverCSF — Special Training Contracts
Financing the upskilling of your employees remains a major budgetary challenge. TARGETUP UNIVERSITY prepares your Special Training Contracts (CSF) with OFPPT: eligibility, training plan, and reimbursement file. You benefit from the coverage of a significant part of your annual training plan (CSF / TFP) — amount determined at diagnosis. Quote & registration within 48 hours.
DiscoverMOUWAKABA Programme — Training Support
The MOUWAKABA programme supports companies in structuring and financing their training actions. TARGETUP UNIVERSITY ensures the engineering of the system, the preparation of the plan and follow-up with OFPPT. You secure the coverage of a significant part of the training budget. Quote & registration within 48 hours.
DiscoverSubsidised Sectoral Training
Each sector has training schemes that are still largely underutilised. TARGETUP UNIVERSITY identifies the training eligible for your sector and aligns it with CSF / OFPPT funding and sectoral funds. You train your teams while significantly reducing the net cost, through the coverage of a major part of your annual training plan (TFP) — eligibility and amount established at diagnosis. Quote & registration within 48 hours.
DiscoverTraining Plan & HR Engineering (PDC)
Without a structured training plan, your company misses out on available funding. TARGETUP UNIVERSITY designs your Skills Development Plan and its HR engineering, in line with the CSF/OFPPT schemes. You transform your needs into actions eligible for funding. Quote & registration within 48 hours.
DiscoverTraining-Integration Contracts (Idmaj / Tahfiz)
Recruiting and training young profiles while benefiting from public aid is a decisive HR lever. TARGETUP UNIVERSITY structures your training-integration contracts (Idmaj, Tahfiz) and the associated training actions. You integrate new talents with optimised cost coverage. Quotes & registration within 48 hours.
DiscoverLet's talk about your tourism & hospitality project
Engage with a consultant who is already familiar with the Ministry of Tourism, hotel classification, and your funding programmes.
Speak to an industry expertWhat leaders in the Tourism & Hospitality sector are asking us
How can I improve the quality of service in my establishment?+
What are the advantages of hotel classification?+
How can I finance my renovation projects in the sector?+
What are the main challenges of pressure on service quality?+
How can I ensure success in certification audits?+
Tourisme & Hôtellerie : les points de contrôle
Classement officiel des établissements touristiques : critères de l'ONMT
Lire l'article →Charte de qualité ONMT : les engagements à respecter pour les hôtels
Lire l'article →Registre des visiteurs étrangers : obligations de déclaration pour les hôtels
Lire l'article →Plan de gestion de crise : exigences du ministère pour les entreprises touristiques
Lire l'article →Certification Ecolabel : critères spécifiques pour les hébergements touristiques
Lire l'article →Contrôle sanitaire ONSSA : points de vérification pour les restaurants d'hôtels
Lire l'article →Tourisme & Hôtellerie : nos prestations
La sélection couvre les besoins spécifiques du secteur du tourisme et de l'hôtellerie, notamment la qualité hôtelière, le financement touristique, le marketing de destination, le développement touristique, le positionnement touristique, et les programmes spécifiques au secteur comme Moukawala Siyahia. Les formations incluent la gestion et le management dans le tourisme et l'hôtellerie, ainsi que des formations métier spécialisées et sectorielles.
Classement & qualité hôtelière
Voir la prestation →Financement tourisme (SMIT/CDG)
Voir la prestation →Marketing de destination
Voir la prestation →Plan de développement touristique
Voir la prestation →Étude de positionnement touristique
Voir la prestation →Moukawala Siyahia
Voir la prestation →Formations qualifiantes pour ce secteur
Une partie du coût est prise en charge
Selon votre statut et votre projet, les dispositifs d'appui couvrent une part du conseil et de la formation. L'éligibilité se vérifie dossier par dossier.
Voir les dispositifs