Market Study

Yes, our studies cover Morocco and 16 French-speaking African countries.

3 to 8 weeks depending on the scope.

A market study is a structured analysis that measures the size, dynamics, and accessibility of a market prior to an investment decision. At TargetUp, the deliverable includes market sizing (TAM/SAM/SOM), demand segmentation, competitive mapping, pricing analysis, and distribution channels, as well as a synthesis of opportunities and a go/no-go recommendation. You will receive a decision-making report that is quantified, sourced, and directly actionable.

It is aimed at project holders starting a business, leaders launching a new product or service, companies considering geographical expansion or diversification, and organisations seeking partners or investors. It is also valuable for validating a strategic pivot or securing an investment committee. TargetUp tailors the depth of the study to your sector and the maturity of your project.

Because it mitigates risk in decision-making: it confronts your intuition with the reality of demand, competition, and actual prices before committing capital. In the Moroccan and French-speaking African markets, where fragmentation and informality complicate understanding, a study grounded in the field avoids costly positioning errors. It ensures that you build your strategy on data, not assumptions.

We proceed in four stages: defining objectives and decision-making questions, desk research on sectoral and regulatory sources, field data collection (interviews, surveys, competitive monitoring), followed by analysis and presentation. Each stage is marked and validated with you. The final presentation includes a written report and a presentation of conclusions and operational recommendations.

Yes. In addition to secondary data, we conduct qualitative interviews with clients, prospects, and experts, quantitative surveys, and direct competitive monitoring (price surveys, offer observation). This primary data collection, rooted in the Moroccan and Francophone African context, reveals signals that public databases do not capture. Our collection protocols adhere to the ISO 9001 certified quality system.

TargetUp is a triple certified firm (ISO 9001, ISO 21001, and ISO 37301), with contractualised results included in every mission. Our consultants combine sector expertise with in-depth knowledge of the Moroccan and Francophone African markets, ensuring actionable conclusions rather than generalities. The study can be coupled with our feasibility study, business plan, and strategic support services to create a comprehensive dossier.

The feedback from your initial clients is a valuable but partial signal: it does not measure the actual market size, the solvency of demand on a large scale, or the competitive intensity. A market study quantifies and objectifies what field experience suggests, and identifies segments and areas with the highest potential. It transforms a conviction into a defendable, quantified dossier for a banker, investor, or management committee.