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Google Ads (SEA) — Advertising on Search Engines

Google Ads (SEA) — Advertising on Search Engines

SEA is the most sought-after skill in digital marketing: mastering Google Ads means managing paid acquisition and advertising ROI for any business. This training covers account structure (Search, Performance Max, Display, YouTube campaigns), keyword research with Keyword Planner, Smart Bidding (tCPA, tROAS), Quality Score, conversion tracking via Google Tag Manager and Google Analytics 4, as well as reporting with Looker Studio. You will prepare for the official Google Ads Search certification (Skillshop) and leave with a TargetUp University certificate. Available in inter-company or intra-company formats. Quote & registration within 48 hours.
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University · Commerce, Sales & Finance

Google Ads (SEA) — Advertising on search engines

Create and optimise profitable Google Ads campaigns.

CertificationIn-person & remoteMorocco & Africa
RegisterSpeak to an advisor
Google Ads (SEA) — Advertising on search engines — TargetUp University Morocco & AfricaTargetUp University — Morocco & Africa
The programme

Presentation

Master paid search and prepare for the Google Ads certification.

Training Objectives:

  • Search, Display, YouTube and Performance Max
  • Targeting, bidding and budget
  • Measure ROAS and continuous optimisation.

Format: in-person (Morocco) and remote · inter and intra-company sessions.

TargetUp University Training

Training that helps you progress.

Practitioner trainers, active pedagogy, and support until certification.

20+
years of expertise
4
offices Morocco & Africa
48h
response to your request
Why TargetUp University

A recognised training partner

Expert trainers

Practitioner speakers, certified and recognised in their field.

Recognised Certifications

Paths aligned with international standards and organisations.

Anchoring Morocco & Africa

In-person and remote sessions, tailored to the local context.

Dedicated Support

A training advisor supports you from programme selection to certification.

Active pedagogy

Practical cases, situational exercises and personalised support.

Accreditation Network

A recognised ecosystem of certifications and affiliations.

Frequently asked questions

You may be wondering…

Is the training certified?
Yes: a TargetUp University certificate (or the targeted certification exam) validates your achievements at the end of the course.
In-person or remote?
Our sessions are held in person (Morocco) and remotely, for participants from across Francophone Africa.
How do you register?
Fill out the form below: a training advisor will contact you within 48 hours with the details and schedule.

Training Registration

Fill out this registration form: a TargetUp University advisor will contact you within 48 hours (programme and schedule).

Your registrationUniversity — Commerce, Sales & FinanceGoogle Ads (SEA) — Search Engine Advertising

Ready to upskill?

Speak to a TargetUp University advisor for your programme and schedule.

Register