Social Economy & Craftsmanship
Structuring, labelling and local financing for cooperatives, craftsmanship and the social and solidarity economy — from individual workshops to export cooperatives.
What hinders your development
Access to Financing
Without a structured business plan or clear governance, cooperatives and artisans miss out on INTELAKA and microfinance. Local financing requires a solid application.
Labelling & Access to Markets
Without a Terroir Label or recognition from Maison de l'Artisan, your products remain invisible in supermarkets and for export. Quality alone is not enough: it must be proven and labelled.
Structuring & Skills
Cooperative governance, management, VAE of skills… your support needs are often eligible for MOUWAKABA and social economy programmes that you are not utilising.
Experts who understand your trade
We are well-versed in the mechanisms of the social economy, Maison de l'Artisan, and local funders. Our consultants structure your cooperatives, prepare your INTELAKA and microfinance applications, secure the Terroir Label, mobilise MOUWAKABA, and organise the VAE of your skills. Contractualised results, 94% success rate in audits.
What we do for you
- Structuring & governance of cooperatives
- Preparation of INTELAKA & microfinance files
- Obtaining the Terroir Label
- Recognition by the Maison de l'Artisan
- Mobilisation of the MOUWAKABA programme
- Validation of acquired experience (VAE)
The catalogue tailored to your profession
Click on a category to expand the services applicable to your sector.
TARGETUP CONSULTING
C3 — ESG & CSR33
CDP Response (Climate / Water / Forests)
Investors and major accounts now track your CDP score as an indicator of climate and environmental maturity. Our team of senior consultants structures your responses to the CDP Climate, Water, and Forest questionnaires: data collection, writing aligned with rating criteria, and score improvement plan. Methodology compliant with the CDP framework. Quotes within 48 hours.
DiscoverCSR Label CGEM
In Morocco, the CGEM CSR Label is a decisive trust signal to clients, banks, and public clients. Our team of senior consultants supports you throughout the process: self-assessment against the Charter, upgrade plan, dossier preparation, and readiness for third-party evaluation. Proven compliance with the CGEM framework and eligible for training funding. Quote within 48 hours.
DiscoverCSR Report & Sustainability Reporting (GRI / SASB / CSRD)
Your stakeholders demand a reliable, comparable sustainability report that complies with recognised frameworks. Our team of senior consultants produces your CSR report according to GRI, SASB, and CSRD/ESRS: double materiality, data collection, indicators, and writing. Audit-ready reporting, credible with investors, and eligible for training funding. Quote within 48 hours.
DiscoverCSRD / ESRS Reporting
The CSRD directive imposes standardised sustainability reporting (ESRS) on an increasing number of companies, including those outside the EU through their value chains. Our team of senior consultants builds your CSRD/ESRS reporting: double materiality, data collection, indicators, and compliance plan. Audit-ready methodology and eligible for training funding. Quotation within 48 hours.
DiscoverCarbon Footprint & Decarbonisation Plan (Scopes 1-2-3)
Clients, banks and regulations (CSRD, carbon border adjustment mechanism) require you to measure and reduce your greenhouse gas emissions. Our team of senior consultants conducts your Carbon Footprint assessment scopes 1-2-3 and builds your decarbonisation plan: data collection, calculation compliant with the GHG Protocol and ISO 14064, prioritised levers and reduction trajectory. Audit-ready methodology and eligible for training funding. Quote within 48 hours.
DiscoverCircular Economy Strategy
Regulation, rising material costs, and customer expectations push for a departure from the linear model. Our team of senior consultants designs your circular economy strategy: flow diagnostics, eco-design, reuse, recycling, and new business models. Measurable environmental and economic gains, and the approach is eligible for training funding. Quotes within 48 hours.
DiscoverClimate Change Adaptation Plan
Beyond decarbonisation, regulators and investors demand the resilience of your sites and value chain against climate-related hazards. Our team of senior consultants develops your adaptation plan: vulnerability analysis, prioritised resilience measures, and investment plan, in line with the EU green taxonomy and the CSRD. Audit-ready methodology and training funding eligible. Quotation within 48 hours.
DiscoverClimate Fresco & awareness workshops
Engaging your teams is the key to the success of any climate strategy. Our team of senior facilitators conducts Climate Fresco workshops and tailored awareness sessions: understanding the issues, taking action, and ESG cultural integration at all levels. Formats adapted from COMEX to operational staff, eligible for training funding. Quote within 48 hours.
DiscoverC4 — Studies & Technical Expertise33
90-Day Flash Diagnosis
A new position or a deteriorated situation requires a quick, clear, and reliable assessment. Our 90-day flash diagnosis delivers a 360° view of strengths, risks, and action priorities within weeks. Value: secured 90-day plan and identified priority projects. Quote within 48 hours.
DiscoverAudit & Internal Control
Ineffective internal controls expose the company to fraud, errors, and non-compliance. Our audit assesses the reliability of your systems according to the COSO framework, identifies weaknesses, and strengthens your control environment. Value: mastery of fraud risk and a reliable control system. Quote within 48 hours.
DiscoverBusiness Continuity Plan (BCP / DRP)
A major disaster without a continuity plan can threaten the very survival of the company. We design your PCA/PRA: impact analysis (BIA), crisis scenarios, recovery procedures and robustness tests. Value: assured operational resilience and compliance with continuity requirements. Quote within 48 hours.
DiscoverBusiness Plan & Financial Modelling
Convincing investors and banks requires a credible, quantified, and defensible business plan. We build your complete financial model: 3 to 5-year forecasts, income statement, cash flow plan, and sensitivity scenarios. Value: bankable dossier, substantiated assumptions, and easier access to funding. Quote within 48 hours.
DiscoverChange Management
A transformation often fails due to human resistance, not technical shortcomings. Our change management approach engages your teams: impact analysis, communication plan, training, and manager support. Value: secure adoption and realisation of transformation benefits. Quote within 48 hours.
DiscoverCompensation & Classification Policy
An inequitable or unclear remuneration structure harms attractiveness and undermines internal equity. We build your remuneration policy and classification grid: job weighting, salary benchmarking, and coherent structure. Value: objectified internal equity and controlled salary competitiveness. Quote within 48 hours.
DiscoverCompetitive Benchmarking
Positioning without benchmarks against competitors silently loses market share. Our competitive benchmark maps your rivals, compares offers, prices, performances, and best practices, revealing your gaps and differentiation levers. Value: objective positioning and priority action areas. Quote within 48 hours.
DiscoverCost Killing & Cost Optimisation
Eroding margins require swift action on cost structure, without destroying value. Our cost-killing approach identifies savings opportunities, secures purchases, and optimises your expenses with a quantified action plan. Value: documented gains and a managed cost reduction trajectory. Quote within 48 hours.
DiscoverVoir les 25 autres prestations de C4 — Studies & Technical Expertise
C5 — Product Certifications32
Approval of electrical products (LVD & EMC safety)
Without electrical approval (low voltage safety LVD, electromagnetic compatibility EMC), your devices are banned from sale and blocked at customs. Our team of senior consultants (average of 20 years of combined experience) handles compliance: normative analysis, laboratory testing, technical file and EU declaration up to approval and CE marking. Quote within 48 hours.
DiscoverBRCGS Food Safety Certification (Global Standard)
Without BRCGS Food Safety certification (recognised by GFSI), British and international retail will close their listings to your products. Our team of senior consultants (average of 20 years of cumulative experience) prepares your site: gap analysis against the standard, HACCP plan, food safety culture, documentation file, and support up to the certification audit. Quote within 48 hours.
DiscoverCE Marking & EU Compliance (overview sheet)
Without CE marking, your products cannot enter the European market. Our team of senior consultants (average of 20 years of combined experience) ensures your EU compliance: identification of applicable directives/regulations, risk analysis, technical documentation, laboratory testing and EU Declaration up to initial marking. Approach adaptable by product family (machines, PPE, toys, medical devices, construction…). Quote within 48 hours.
DiscoverCE Marking — Construction Products (Regulation CPR 305/2011)
Without a Declaration of Performance (DoP) and CE marking under Regulation CPR 305/2011, your construction products cannot access the European market. Our team of senior consultants (average of 20 years of cumulative experience) handles performance evaluation, initial type testing, the attestation system (AVCP), the technical file, and the DoP up to marking. Quote within 48 hours.
DiscoverCE Marking — Machinery (Directive 2006/42/EC / Regulation 2023/1230)
Without CE marking, your machines cannot enter the European market. Our team of senior consultants (average of 20 years of combined experience) ensures your compliance with the Machinery Directive: risk analysis (EN ISO 12100), technical documentation, instruction manual, EU Declaration and initial marking. Anticipation of Regulation Machinery 2023/1230. Quote within 48 hours.
DiscoverCE Marking — Medical Devices (Regulation MDR 2017/745)
A medical device without CE marking (MDR Regulation 2017/745) remains prohibited from marketing in Europe. Our team of senior consultants (averaging 20 years of cumulative experience) manages your compliance: classification, ISO 13485 management system, technical file, clinical evaluation, and transition to a notified body until marking. Quote within 48 hours.
DiscoverCE Marking — PPE (Regulation 2016/425)
Without CE marking under Regulation PPE 2016/425, your personal protective equipment is blocked for export and in European retail. Our team of senior consultants (average of 20 years of combined experience) handles categorisation (I/II/III), technical documentation, testing in a notified laboratory and the EU Declaration up to marking. Quote within 48 hours.
DiscoverCE Marking — Toys (Directive 2009/48/EC)
No toy can be sold in Europe without CE marking compliant with the Toy Safety Directive 2009/48/EC. Our team of senior consultants (average of 20 years of cumulative experience) ensures your compliance: safety analysis, technical file, tests (mechanical, chemical, flammability, migration) and EU Declaration up to marking. Quotation within 48 hours.
DiscoverVoir les 24 autres prestations de C5 — Product Certifications
C7 — Digital Transformation33
AI & Digital Tools Training
Teams uncomfortable with AI and digital tools limit the return on your digital investments. Our team of senior consultants trains your employees — generative AI, Odoo, advanced office skills and business tools — with concrete, usage-oriented pathways. Measurable skills enhancement. Quote within 48 hours.
DiscoverArtificial Intelligence & Data
Your data lies dormant instead of creating value, and AI remains a vague and risky subject in terms of confidentiality. Our team of senior consultants transforms your data into a concrete advantage — AI use cases, predictive models, dashboards and automation — from POC to production, with governance compliant with law 09-08 and GDPR. Measured ROI, data security. Quote within 48 hours.
DiscoverAutomation & RPA
Manual and repetitive tasks are costly, generate errors, and occupy your teams at the expense of added value. Our team of senior consultants automates your processes — RPA, integrations, AI agents, and workflows — with a Lean Six Sigma approach and robust, secure automations. Up to −65% of manual tasks. Quote within 48 hours.
DiscoverBI & Dashboards (Power BI)
Without consolidated visibility, your decisions rely on intuition rather than data. Our team of senior consultants designs your Power BI dashboards — real-time KPIs, data models, and automated reporting — connected to Odoo and your business sources, with data governance compliant with law 09-08. Actionable dashboards. Quote within 48 hours.
DiscoverCRM (Salesforce / HubSpot)
A poorly configured CRM slows down your sales team instead of speeding them up, and exposes your prospect data. Our team of senior consultants deploys and optimises Salesforce or HubSpot — pipelines, automations, scoring, and reporting — aligned with your actual sales process and compliant with law 09-08. Controlled deployment. Quote within 48 hours.
DiscoverChatbots & AI Agents
An overloaded customer support and repetitive tasks divert your teams from adding value. Our team of senior consultants designs your chatbots and AI agents — customer service, internal support, lead qualification — connected to your data and available 24/7, with management compliant with law 09-08. Reliable, secure agents. Quote within 48 hours.
DiscoverCloud & Infrastructure
An ageing or poorly sized infrastructure weighs on your costs, performance, and security. Our team of senior consultants designs and migrates your cloud infrastructure — hosting, backups, high availability, and security — for a reliable, scalable IT system compliant with data localisation requirements (law 09-08). Quote within 48 hours.
DiscoverCybersecurity & Data Compliance (GDPR / Law 09-08)
A cyberattack or a breach of Law 09-08 / GDPR can jeopardise your business, your reputation, and expose you to sanctions from the CNDP. Our team of senior consultants secures your company from end to end — audit, pentest, SOC/SIEM supervision, compliance, and outsourced DPO — with a prioritised and operational action plan. ISO 27001 / 27701 / NIST standards. Quote within 48 hours.
DiscoverVoir les 25 autres prestations de C7 — Digital Transformation
TARGETUP BUSINESS CENTRE
P1 — Export & Tourism28
B2B prospecting mission
An improvised prospecting mission abroad is a waste of budget. We organise your B2B mission on the ground: targeting prospects, scheduling qualified appointments, optimising the agenda, and commercial follow-up. Result: concrete decision-making appointments, a nourished pipeline, and Morocco Export assistance mobilised to reduce costs. Quote within 48 hours.
DiscoverBuyer Prospecting & Networking
Finding the right buyers abroad is crucial for export success. We identify, qualify, and connect your business with targeted importers and distributors in your priority markets. Result: a list of qualified contacts and concrete buyer meetings, supported by Maroc Export initiatives. Quote within 48 hours.
DiscoverCustoms & Preferential Origin
Poorly managing the origin of your products means forfeiting reduced customs duties. We optimise your tariff classification, certificates of origin, and the use of Morocco's free trade agreements to reduce your costs for both imports and exports. Result: legally minimised customs duties and a price advantage in your target markets. Quote within 48 hours.
DiscoverDestination marketing
A beautiful invisible destination does not fill its hotels. We design your destination marketing strategy: territorial brand, content, digital channels, and partnerships with tour operators to attract the right clientele. Result: targeted visibility, qualified visitor flows, and enhanced occupancy rates, supported by SMIT mechanisms. Quote within 48 hours.
DiscoverE-commerce Export & Marketplaces
Selling internationally online is not improvised. We deploy your export e-commerce strategy: listing on international marketplaces, cross-border logistics, payments and compliance by country. Result: an operational digital export sales channel and Morocco Export assistance mobilised to finance the deployment. Quote within 48 hours.
DiscoverEstablishing a subsidiary abroad
Creating a subsidiary abroad legally and fiscally engages your company. We manage your establishment: choice of country, legal form, taxation, banking and local recruitment to secure your deployment. Result: an operational and compliant entity, and a sustainable local presence, supported by Morocco Export initiatives. Quote within 48 hours.
DiscoverExport Certification Support
Without the right certifications, your products remain stuck at the borders. We manage the certification of your products for export: regulatory and normative requirements of the target country, accredited bodies, testing and preparation of compliance documentation. Result: compliant products, access to targeted markets and removal of non-tariff barriers. Quote within 48 hours.
DiscoverExport Credit Insurance (SMAEX)
Exporting carries the risk of non-payment. We establish your export credit insurance with SMAEX to cover your commercial and political risks, allowing you to export with peace of mind. Result: insured export receivables, transferred non-payment risk, and easier access to bank financing. Quote within 48 hours.
DiscoverP2 — Entrepreneurship Financing27
Business Angels & Love Money
Raising funds from business angels or through love money requires a credible investor file that few project leaders know how to construct. We structure the documentation, valuation, and agreement, then prepare the introduction to investor networks. Result: a secured equity raise. Quote within 48 hours.
DiscoverBusiness Creation Bank File
An incomplete or unconvincing business creation bank file is the primary cause of credit refusal for young companies. We assemble a complete file — business plan, forecast, guarantees — and defend it until approval. Result: a creation loan obtained under the best conditions. Quote within 48 hours.
DiscoverBusiness Plan Support
Without a solid business plan, the project owner struggles to convince banks and investors of the viability of their project. We write a comprehensive business plan — market, business model, financial forecast — credible to funders. Result: a bankable document that unlocks credit, guarantees, or grants. Quote within 48 hours.
DiscoverBusiness Transfer & Acquisition
Acquiring an existing company is a powerful entrepreneurial path, but valuation and financing the takeover trip up many acquirers. We assess the target, structure the takeover deal, and build the financing dossier up to the agreement. Result: a secure and financed acquisition. Quote within 48 hours.
DiscoverCCG Guarantee Fund / Tamwilcom (Damane)
The Damane guarantee funds (CCG/Tamwilcom) cover a large portion of credit, but many micro and small enterprises submit incomplete applications and face rejection. We identify the appropriate guarantee, prepare the application, and advocate for it with the bank until approval is granted. Result: a covered risk and unlocked financing. Quote within 48 hours.
DiscoverCompany Creation & Formalisation
Establishing an LLC or a PLC involves a series of legal formalities that discourage many project holders. We draft the statutes and manage all procedures — OMPIC, commercial register, professional tax, CNSS — until registration. Result: a company established in compliance and ready to finance. Quote within 48 hours.
DiscoverCompetitions & Calls for Projects
Competitions and calls for projects offer funding and visibility, but a poorly calibrated file is eliminated at the pre-selection stage. We identify relevant calls, draft the application, and prepare the pitch for presentation before the jury. Result: funding won and increased visibility. Quote within 48 hours.
DiscoverCrowdfunding (Equity / Donation)
Equity or donation crowdfunding can finance a TPE, but a campaign without preparation falters due to lack of audience and legal framework. We design the campaign, communication plan, and legal structure compliant with Moroccan collaborative financing regulations. Result: a successful and compliant fundraising. Quote within 48 hours.
DiscoverVoir les 19 autres prestations de P2 — Entrepreneurship Financing
TARGETUP UNIVERSITY
U3 — VAE Programme15
Collective VAE for Companies
Your employees have the skills but not the diplomas to prove them? Collective VAE transforms your teams' experience into official diplomas: eligibility study (portfolio 1), writing the validation report (portfolio 2, ~80 pages) and preparation for the jury oral, all managed for your company. Quote & registration within 48 hours.
DiscoverInternational Certifications through Experience (PMP / PECB / IASSC / MQA)
You possess the skills of a certified expert but do not yet have the certification that proves it internationally? Our support enhances your experience towards recognised certifications (PMP, PECB, IASSC, MQA): positioning, targeted exam preparation, and training until achievement. Quote & registration within 48 hours.
DiscoverSupport for VAE File & Book
The file and booklets are what transform your experience into a recognised diploma. Our support for the file & booklet structures your entire VAE: admissibility study (booklet 1), writing of the validation report (booklet 2, ~80 pages), and preparation for the jury's oral examination, without resuming studies. Quote & registration within 48 hours.
DiscoverVAE Assessment & Diagnosis
Before you start, ensure that the VAE is the right path and the right qualification to recognise your experience. Our VAE assessment & diagnosis analyses your background, identifies the target qualification, and evaluates feasibility before the admissibility study, then opens the way for support (portfolio, jury). Quote & registration within 48 hours.
DiscoverVAE — DBA / Doctorate by Experience
Does your high-level expertise deserve doctoral recognition without resuming years of study? The VAE transforms your experience into a DBA / official Doctorate: admissibility study (booklet 1), writing of the validation thesis (booklet 2, ~80 pages), and preparation for the jury's oral exam, without resuming studies. Quote & registration within 48 hours.
DiscoverVAE — Engineering Master's by Experience
Do you manage engineering technical projects without the title to prove it? The VAE transforms your experience into an official Engineer Master's degree: admissibility study (booklet 1), writing of the validation report (booklet 2, ~80 pages), and preparation for the jury's oral exam, without resuming studies. Quote & registration within 48 hours.
DiscoverVAE — MBA by Experience
Do you lead, manage, and decide at an MBA level without the corresponding diploma? The VAE transforms your managerial experience into an official MBA: admissibility study (booklet 1), writing of the validation report (booklet 2, ~80 pages), and preparation for the jury's oral exam, without resuming studies. Quote & registration within 48 hours.
DiscoverVAE — Oral Jury Preparation
Everything hinges on the jury: your oral presentation determines validation. Our oral preparation transforms your experience into a convincing defence: interview simulations, argument development, anticipating jury questions, and posture on the day. Quote & registration within 48 hours.
DiscoverU4 — Special Contracts CSF6
Audit & Optimisation of the Training Budget
Many companies leave a portion of their Professional Training Tax unutilised. TARGETUP UNIVERSITY audits your training budget and identifies mobilisable CSF/OFPPT funding. You recover the potential for coverage and optimise every dirham invested. Quote & registration within 48 hours.
DiscoverCSF — Special Training Contracts
Financing the upskilling of your employees remains a major budgetary challenge. TARGETUP UNIVERSITY prepares your Special Training Contracts (CSF) with OFPPT: eligibility, training plan, and reimbursement file. You benefit from the coverage of a significant part of your annual training plan (CSF / TFP) — amount determined at diagnosis. Quote & registration within 48 hours.
DiscoverMOUWAKABA Programme — Training Support
The MOUWAKABA programme supports companies in structuring and financing their training actions. TARGETUP UNIVERSITY ensures the engineering of the system, the preparation of the plan and follow-up with OFPPT. You secure the coverage of a significant part of the training budget. Quote & registration within 48 hours.
DiscoverSubsidised Sectoral Training
Each sector has training schemes that are still largely underutilised. TARGETUP UNIVERSITY identifies the training eligible for your sector and aligns it with CSF / OFPPT funding and sectoral funds. You train your teams while significantly reducing the net cost, through the coverage of a major part of your annual training plan (TFP) — eligibility and amount established at diagnosis. Quote & registration within 48 hours.
DiscoverTraining Plan & HR Engineering (PDC)
Without a structured training plan, your company misses out on available funding. TARGETUP UNIVERSITY designs your Skills Development Plan and its HR engineering, in line with the CSF/OFPPT schemes. You transform your needs into actions eligible for funding. Quote & registration within 48 hours.
DiscoverTraining-Integration Contracts (Idmaj / Tahfiz)
Recruiting and training young profiles while benefiting from public aid is a decisive HR lever. TARGETUP UNIVERSITY structures your training-integration contracts (Idmaj, Tahfiz) and the associated training actions. You integrate new talents with optimised cost coverage. Quotes & registration within 48 hours.
DiscoverLet's talk about your social economy & crafts project
Engage with a consultant who is already familiar with the Maison de l'Artisan, INTELAKA and the social economy schemes.
Speak to a sector expertWhat leaders in the Social Economy & Craft sector are asking us
How to effectively structure my cooperative?+
What are the criteria for obtaining a Terroir Label?+
How to access funding via INTELAKA?+
What are the benefits of VAE for artisans?+
How to improve the visibility of my products in the market?+
Économie Sociale & Artisanat : les points de contrôle
Le registre national de l'artisanat : comment s'y inscrire
Lire l'article →Label Maroc Handmade : critères d'attribution pour les artisans
Lire l'article →Contrôle ONSSA sur les produits artisanaux : points de vigilance
Lire l'article →Les marchés solidaires : comment obtenir une autorisation de vente
Lire l'article →La carte d'artisan : conditions d'obtention et renouvellement
Lire l'article →Les foires nationales de l'artisanat : procédures d'inscription
Lire l'article →Économie Sociale & Artisanat : nos prestations
La sélection couvre le financement du développement et du secteur privé, la coopération Sud-Sud, la due diligence environnementale et sociale, le montage de projet éligible aux bailleurs, l'accompagnement des fédérations et associations professionnelles, ainsi que les formations spécialisées pour les métiers de l'économie sociale et artisanat, la gestion des compétences, la responsabilité sociétale et le droit du travail marocain.
AFD / Proparco — Financement du développement et du secteur privé
Voir la prestation →Appels à projets internationaux — Montage de propositions
Voir la prestation →Coopération Sud-Sud & triangulaire
Voir la prestation →Due diligence environnementale & sociale (E&S) bailleurs
Voir la prestation →Montage de projet éligible aux bailleurs
Voir la prestation →Accompagnement fédération / association professionnelle
Voir la prestation →Formations qualifiantes pour ce secteur
Une partie du coût est prise en charge
Selon votre statut et votre projet, les dispositifs d'appui couvrent une part du conseil et de la formation. L'éligibilité se vérifie dossier par dossier.
Voir les dispositifs