Commerce, Sales & Finance

Inbound Marketing and Copywriting now form the most sought-after skill set for generating qualified leads and converting without blowing the advertising budget. The training covers the inbound methodology (TOFU-MOFU-BOFU funnel, buyer personas), on-page SEO, emailing, and lead nurturing on HubSpot, as well as copywriting frameworks (AIDA, PAS, StoryBrand) applied to landing pages and sequences. A project will be evaluated, and a TargetUp University certification will be awarded. Available as inter-company or intra-company training. Quotes & registration within 48 hours.

Community management is now one of the most sought-after digital skills by companies and agencies. This training makes you operational in editorial strategy, content calendar, and community management on Facebook, Instagram, LinkedIn, and TikTok. Master Meta Business Suite, visual creation with Canva, planning via Hootsuite/Buffer, copywriting, moderation, and KPI analysis (reach, engagement, conversion rate). TargetUp University completion certificate awarded after practical assessment (page audit + editorial plan). Available in inter or intra-company formats. Quote & registration within 48 hours.

Data now drives every marketing decision: mastering GA4 has become a prerequisite for any sought-after digital profile. This training covers the event architecture of Google Analytics 4, configuration via Google Tag Manager, conversion tracking, explorations (funnel, path, cohorts), Google Ads and BigQuery integration, as well as reporting on Looker Studio and consent mode / GDPR issues. You prepare for and validate the Google Analytics certification (Skillshop), certified by TargetUp University. Available in inter or intra-company formats. Quotation & registration within 48 hours.

Social Ads is now the number one acquisition lever for brands: mastering Meta Ads means becoming the profile sought by agencies and marketing departments. This training covers the Meta Business Suite and Ads Manager: Campaign/Ad Set/Ad structure, objectives (traffic, leads, sales), targeting and custom audiences, Meta pixel and API Conversions, Advantage+ campaigns, Reels/Stories formats, A/B testing, and KPI reading (CPM, CTR, ROAS). A certifying TargetUp University certificate is awarded after practical assessment; preparation for the Meta Certified Digital Marketing Associate certification. Available in inter-company or intra-company formats. Quote & registration within 48 hours.

SEA is the most sought-after skill in digital marketing: mastering Google Ads means managing paid acquisition and advertising ROI for any business. This training covers account structure (Search, Performance Max, Display, YouTube campaigns), keyword research with Keyword Planner, Smart Bidding (tCPA, tROAS), Quality Score, conversion tracking via Google Tag Manager and Google Analytics 4, as well as reporting with Looker Studio. You will prepare for the official Google Ads Search certification (Skillshop) and leave with a TargetUp University certificate. Available in inter-company or intra-company formats. Quote & registration within 48 hours.

Understanding corporate finance is a cross-functional skill that enhances your credibility and decision-making at all levels. Certified training in Finance for Non-Financial Professionals: reading the balance sheet and income statement, key indicators, budgeting and profitability, preparation and assessment of learning outcomes. Quote & registration within 48 hours.

Mastering sales and negotiation techniques is a direct accelerator of commercial performance and career advancement. Certified Training in Sales Techniques & Negotiation: prospecting, needs discovery, argumentation, objection handling and closing, preparation and evaluation of acquired skills. Quote & registration within 48 hours.